
To meet soaring demand for robots and automation, Pap-Tolstrup will help Gain & Co provide vendor independent advice to even more businesses worldwide.
PRESS RELEASE: Gain & Co, a fast-growing consultancy serving as independent advisors on robots and automation, is pleased to announce the appointment of Søren Pap-Tolstrup as CEO per February 1, 2023.
Søren Pap-Tolstrup currently serves as COO and Executive Vice President, Operations, at Nilfisk, a major manufacturer and supplier of professional cleaning equipment. As CEO of Gain & Co, Søren Pap-Tolstrup will be in charge of scaling the business to meet the growing global demand for robotics and automation, enabling clients to effectively transform their operations.
“I am excited to be joining Gain & Co at such an important time in the company’s growth,” said Søren Pap-Tolstrup. “Automation and robotics is a necessity for many businesses today, and I believe that Gain & Co is uniquely positioned to help them navigate this rapidly changing landscape. I look forward to working with the team to help more businesses execute their automation ambitions in a purposeful and financially sound manner.”

Founder and current CEO of Gain & Co, Søren Peters, added: ”I am delighted to welcome Søren Pap-Tolstrup to the team. His experience and expertise with leading and structuring large organizations across different countries and cultures will enable us to grow even further and provide new and existing clients with the best possible advice and support on their automation journey.”
Søren Peters will continue serving as spokesperson of the company, member of the board and will be actively involved in steering the business safely through future waters.
Gain & Co on growth journey in the US and Europe
Søren Pap-Tolstrup is joining Gain & Co as the company is expanding fast in especially the US and Europe. Since last year, the company has opened offices in the US and UK and doubled both employees and revenue, driven by a growing interest from Fortune 500 companies.
Labor shortages in the manufacturing industries on both continents are causing more and more businesses to invest in robots and automation with robot installations reaching record levels last year. Navigating these opportunities and ensuring a financially sound outcome is an ongoing challenge that Gain & Co helps businesses solve.
“I have seen first-hand the incredible potential of automation but also the many challenges businesses face with these new technologies in getting the outcome they are hoping for,” said Søren Pap-Tolstrup. “The need for independent advice to help businesses make the right decisions is bigger than ever before.”
Søren Pap-Tolstrup will be based at the company’s offices in Copenhagen, Denmark.
Søren Pap-Tolstrup
- Takes over as CEO of Gain & Co per February 1, 2023
- Currently serves as COO, EVP Operations at Nilfisk, responsible for its operations in China, Hungary, Italy, Belgium, Denmark, USA, and Mexico.
- Previously served as COO of Brødrene Hartmann A/S – a market-leading manufacturer of molded fiber packaging with global operations.
About Gain & Co
Gain & Co is a leading consultancy providing vendor independent advice on robots and automation. Founded in Denmark in 2017, the company has quickly established itself as a trusted advisor to a range of clientsworldwide, including several Fortune 500 companies. Gain & Co’s team of experts help businesses to identify opportunities for automation, evaluate the potential benefits and risks, and source, implement and optimize effective solutions that drive productivity and competitiveness. Gain & Co is based in Denmark, United Kingdom, and United States. www.gainco.dk
Press contact
- Elías Lundström, elias@gainco.dk, +45 53 27 26 73